URBAN SHOPPING OASIS Spotted! Fashion Paradise Hidden In A Cozy Madrid Courtyard
Wandering around Madrid’s poshest neighborhood, Salamanca, I’ve probably unknowingly passed local shopping fetish Federica & Co countless times. But, the other day, intrigued by a scribbled-on chalkboard propped up on a vintage bike, I grew curious. So I ventured down the long alleyway to see what was hiding at its end.
Tucked away in a cozy courtyard, I discovered the urban shopping oasis. Lush potted plants decorate rustic-chic housewares, twinkle lights intertwine through an ivy-covered wall, and designer garments adorn a warmly lit cottage. The setting is almost accidentally perfect with its surrounding garden, and multi-storied apartments accented by colorful clothing hung out to dry.
More than just an enviable backyard, it’s essentially a mini-shopping mall that houses eight different high-end brands. Find utterly adorable fascinators and hats at Mimoki, African-inspired blazers at Yellow&Stone, and funky attire from celebrity go-to Sister Jane - just to name a few. From Federica’s “urban antique” furniture to Ana Corsini’s make-your-own-perfume shop, there’s clearly no shortage of retail entertainment.
Only steps away from the main shopping avenue - Calle de Serrano - style mavens have no excuse not to at least pop by. And now, neither do I. FEDERICA STORIES Calle Hermosilla 26 +34 91 431 94 77 28001 Madrid -by Erin Ridley