Fashion Brands Womenswear Daniela Stephanie
 

Daniela Stephanie

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DANIELA-STEPHANIE
FASHION DESIGNER
SYDNEY

The heat is on with these sizzling silhouettes. Watch out—there's a new designer in town and some mouthwatering urban hangouts   
 

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Rising star fashion designer, Daniela-Stephanie, has just released a new collection and is quickly climbing the ladder of designers to watch in the Australian fashion world. We spoke to the young designer to find out her inspiration behind fashion and what role Sydney plays in her style.

 
HOW OLD WERE YOU WHEN YOU REALISED FASHION WAS YOUR CALLING? WERE YOU ALWAYS STYLISH?
From a young age I was drawn to creating and designing. At around 5 or 6 years of age, I carried around a little note book called ‘My fashion Design Book’ which I used to design clothes for friends and my dolls which I then created out of scrap pieces of fabric that I found around the house. I’ve always known that fashion was my calling. 

WHO WERE YOUR FASHION ROLE MODELS GROWING UP, AND CURRENTLY?
I've always been inspired by the couture shows and collections of leading European fashion houses. Alexander McQueen and Givenchy are perhaps the designers who inspired me the most. 

WHAT ARE THE KEY THINGS YOU TRY TO ENSURE EVERY PIECE YOU DESIGN INCLUDES?
While designing and creating my pieces I always ensure that my designs are flattering to the woman’s silhouette. I want my client to feel feminine, beautiful and on-trend, yet I still want my designs to be timeless, to be worn season after season. 

YOUR DESIGNS ARE VERY FEMININE AND YOU KNOW HOW TO DRESS WOMEN. DO YOU THINK ONLY A WOMAN CAN REALLY DESIGN FOR WOMEN? DID YOU LEARN THAT SKILL FROM ANYONE IN PARTICULAR?
To design for women you need to understand the female form, femininity and style - when I create a piece I think of a confident woman.  If you understand these concepts and have that woman in mind, technically, anyone can design for women. I've always had the passion to desire beautiful garments but this desire also needs to be supported by pattern making skills and cutting. 

WITH FOUR COLLECTIONS UNDER YOUR BELT, HOW DO YOU THINK YOUR OWN STYLE HAS CHANGED? HOW HAVE YOUR DESIGNS EVOLVED?
My designs have matured from each collection, it's a very organic process and one I let grow and develop with each new experience.  The essence of my designs has remained; classic and flattering shapes, rich luxurious fabrics, embellishment with beading and embroidery.  I am launching an online store in time for summer so you will be able to purchase the new collection ‘click to buy style’.

YOU STUDIED FASHION IN SYDNEY AND LIVE HERE, AND ALL YOUR DESIGNS ARE AUSTRALIAN MADE. WHY IS IT IMPORTANT TO YOU TO HAVE THAT AUSTRALIAN CONNECTION WITH YOUR DESIGNS?
Designing for the Australian woman is different to designing for the overseas market. Obviously designers are influenced by international trends but it’s important to interpret these trends for the Australian culture and climate. There is no point in me designer a coat Russian woman would wear, the Australian would get no longevity from it, its about taking a particular style and creating it for the Aussie woman. There is something special about Australia, and I think it is important to support the industry and workplace here, hence my products are Australia made and manufactured.
 
WHAT CAN WE EXPECT TO SEE IN YOUR NEWEST COLLECTION?
I'm currently working on my Autumn /Winter 2013 Collection. I’ve combined classic timeless shapes with a rich palette of metallic gold and silver, complemented by opulent lace textures.
 
YOU ONLY GRADUATED FROM YOUR FASHION STUDIES IN 2008 AND YOU HAVE ALREADY SHOWN AT AUSTRALIAN FASHION WEEK (IN 2011). WHAT WILL BE THE NEXT BIG STEP FOR YOUR BRAND?
The next big step is that I am selling items from my Spring/Summer 2012-2013 Collection online at www.thegrandsocial.com.au. My website and facebook page will have the full details on when the online store goes live—o stay tuned.  

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For more information on Daniela-Stephanie and her designs, visit http://www.danielastephanie.com




Your best brunch place
 
Best manicure
Spabar

Something that I HAVE to eat in Sydney
Kingfish Jalapeño at Sake Restaurant & Bar

What would you say is one Sydney clothing staple?
A great dress!

The best beach?
Huskisson, Jervis Bay

Best Lingerie Shop?
Simone Perele 

Best shopping area
Paddington


by Kimberly Nissen

Photos: PR 

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