Fashion Brands Intimates Ayten Gasson

Ayten Gasson

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Launched In 2005, The Luxury Lingerie Brand Ayten Gasson Has Been Picked Up By Major Department Stores Across The World

Long gone are the days of ordering lingerie from abroad as British fashion designers continue to raise the underwear stakes. Ayten Gasson is the perfect example: launched back in 2005, the brand has been picked up by major department stores across the world including Fenwick's in London and Le Bon Marché in Paris. The mixing of soft tones and fabrics with vintage English lace oozes femininity. Made for the female form, these designs are not about sexualising women for the pleasure of others, but making them feel even more attractive and confident within themselves.    
The environmentally conscious need not feel left out, as Ayten Gasson shows, that luxury need not be synonymous with the animal cruelty we've come to expect. Using organic silk, designer Ayten Mustafa reworked her signature pieces including the classic teddy, which are updated with a vintage cotton lace trim produced in the old lace mills in the UK. The 'Rebecca' bodysuit is arguably the star of this collection, with a sensuous fit, sweetheart neckline and a blue lace trim.
A real British gem! 

-by Milla Msa

Photos: Courtesy of Ayten Gasson 


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