EXECUTIVE VP & ARTISTIC DIRECTOR OPI
EXECUTIVE VP & ARTISTIC DIRECTOR OPI
The world leader in nail care gives us the inside scoop and reveals what Germany has to do with the nail trends for fall
These days, it is almost an absolute necessity to visit your favorite nail salon at least once a month and for die hards—an every week visit is a must! And perhaps one of the most difficult decisions in a lady’s nail ritual is picking out the perfect color to fit their present mood. With literally hundreds of nail color options these days, we caught up with LA’s iconic nail company, OPI to try and make sense of it all.
OPI has been around for over thirty years and what has made them so successful is that they represent the pop culture of nail lacquer. They are first on the market with the latest technology breakthroughs in the nail industry, offering consistent quality, fashion-forward colors with fun, iconic names.
How do they come up with these ever so brilliant and play-on word names? We asked none other than OPI’s Executive VP and Artistic Director, Suzi Weiss-Fischmann, for a little insider scoop on their creative name brainstorming. “For the names, there’s a group of six people at OPI who go behind closed doors to brainstorm hundreds of potential monikers for the new colors. We even order food and bring in props and images for inspiration. We channel each other's creativity to come up with unique and interesting names for each shade.” And how can you forget names like I’m India-a Mood For Love and Lemonade Stand By Your Man?
While not succumbing and moving home base to New York, the beauty capital of the States, OPI has successfully embraced Los Angeles for everything that it offers – from the Hollywood glamour to the Malibu beach chic. They have even created the perfect red shade named I’m Not Really a Waitress (which was part of the Hollywood collection). This name was inspired by a phrase, as nearly every waitress is an aspiring actress in LA.
With Los Angeles being the heart of the entertainment industry, OPI has been able to maximize on opportunities by creating strong and exciting partnerships with both films and celebrities from Selena Gomez, Nicki Minaj to the films Shrek and Burlesque. “Celebrity nails have become very important in recent years, with celebrities becoming more daring with their nail look. By working with these women to create colors that truly capture their unique personalities, OPI can help our consumers to become a bigger part of the brand experience, and to recreate some of the fun and glamour that celebrities bring to the red carpet and entertainment industry,” says Weiss-Fischmann.
Now that summer is midway through and fall just around the corner, the very important question was posed – what can we expect from OPI for the fall? “The fall collection is inspired by Germany and includes twelve beautiful lacquers that range from highly pigmented neutrals to deep jewel tones. The neutrals for fall are saturated with color, from the warm beige Don't Pretzel My Buttons to the creamy taupe Berlin There Done That. Purple will also reign as a hot color this fall. Suzi & the 7 Düsseldorfs looks both glamorous and chic, thanks to a richly-pigmented amethyst hue and a shimmering, pearly finish,” said Weiss-Fischmann.
And if you’re like many of us who still take at least ten minutes to find the perfect color to wear, Weiss-Fischmann says to opt for their all-around classic OPI Red. “It’s one of OPI’s first colors, and a classic true-red that flatters all skin tones.”
—by Lorna Soonhee Umphrey
Photos: Courtesy of OPI
from left: Deutsche You Want Me Baby, Unfor-Greta-Bly Blue, Red Lights Ahead... Where?, Snapps out of it, Nein Nein Nein Ok Fein, Danke Shiny Red, My very first Knockwurst, Germany Cure by OPI, Suzi & the 7 Dusseldorfs, Every Month is Oktoberfest, Don't Talk Bach to me, Don't Pretzel My Buttons, Berlin there done that