Urban Fashion - JF & Son Spring/Summer 2013 - New York

. Posted in New York

Could this New York based fashion label be THE must-stop & shop destination? 

Most of you have probably never heard of the New York-based brand JF & Son, but their boutique right by Union Square, which opened in 2009, quickly became a must-shop destination to find simple, yet, quirky and youthful clothing.
The store also sold an assortment of jewelry, shoes, and home goods from other designers just as unique, unusual and charming as JF & Son’s pieces.

Sadly, the label shuttered their storefront just this year, but are continuing to design, focusing on their biannual women’s and menswear presentations and artistic collaborations. I recently attended the JF & Son Spring/Summer 2013 presentation at the Museum of Art and Design at Columbus Circle, which after the show transformed into a party kicking off the brands four-month residency at the museum. During the residency, JF & Son will create their first formal collection of projects, which will explore the political and aesthetic ramifications of improvisation and technology. It will then look at how these elements influence the process of production. This series of projects, entitled Epic Failure,
will encompass a range of mediums, including tests, research projects, lectures, and films. The plan for their residency may seem far-flung from designing clothing, but JF & Son have always had a deep interest in textile design and the exchange of ideas between artists. JF & Son’s spring collection highlighted their interest in the intersection between textile production and the natural world, using innovative man-made fabrics such as Tyvek, PVC, and light reflective materials to create a translucent, clean, and futuristic collection. The clothing played with light and a layering of fabrics to create moirés that moved and change with the body. Of course, the labels signature standout collars were in full force. Whether holographic, patent leather, or completely see-through, JF & Son’s collared shirts are anything but stuffy business wear.  

—by Emily Kirkpatrick

Photos: JF & Son

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