Australian Designer SABA - Westfield Bondi Junction Store Relaunch

. Posted in Sydney

Saba - Australian Designer - Westfield Store LaunchDO YOU SABA?
Spotted! The New Star of Sydney's Shopping Destination Westfield Bondi Junction 

Celebrities and socialites were among party guests to celebrate the relaunch of SABA’s store located in the popular Westfield Bondi Junction complex.

Models showed off the latest Summer collection while models showcased SABA’s new summer collection as celebrity DJ Vogue Williams entertained VIP guests, media and celebrities including Brian McFadden, Nikki Phillips, Dane Rumble, Lizzy Lovette, Zoe Balbi and Carissa Walford. Saba - Australian Designer - Westfield Store Launch
Throughout the evening guests were treated to a range of vodka cocktails, sparkling and beer from sponsors Vodka O, Bimbadgen winery in the Hunter Valley and Peroni. Delicious morsels were also provided by K Katering to satisfy the party-goers appetites. 

The relaunched store features a stunning design by architects, Hecker Guthrie in steel, glass, concrete, natural timber and linen. The look is pared back, the mix of materials simultaneously modern and natural. The store’s industrial fit-out creates clean lines and sleek arrangements, which mirrors many of SABA’s fashionable designs.

SABA have been a strong player in the Australian fashion scene since it’s launch in 1965, but it has been quite some time since we have seen the brand make a dramatic step to keep the brand in play. Known for their sophisticated and elegant designs, the new store highlights a slightly more contemporary look that will be likely to appeal to a new crowd.

The new SABA store in Westfield Bondi Junction is located at Shop 3056, 500 Oxford Street Bondi Junction. www.saba.com.au

—by Kimberly Nissen


Images: PR

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