The Red Dress Effect

. Posted in FASHION

Women Wearing Red Score More Dates

It doesn't have to be a dress with a sexy neckline, like the one worn by American glamour model Carmen Electra (above right). "It can be a red T-shirt," says Adam Pazda, psychologist at the University of Rochester. 

Ladies that suffer from too many admirers should check their wardrobe. Because perhaps it sends out the wrong signals. 

Even Chris de Burgh sung about the “Lady in Red”. No wonder, because this colour is an aphrodisiac for men. This, at least, shows a new American study by a team of psychologists from the University of Rochester (New York). During the study, 25 men were shown a photo of a moderately attractive woman. In different images the woman wore either a white or a red shirt. Afterwards, the participants had to judge how interested they were in dating the woman. They were able to give points on a scale from 1 to 9, whereby 9 stood for “very interested”.

Conclusion: The woman in red scored higher and was given 1 to 1.5 points more, compared to when she wore a white shirt. As a consequence, men rated her significantly more attractive and were willing to spend much more money on a date. Adam Pazda, a social psychologist from the university, said: "We find it fascinating that merely changing the colour of a woman's shirt can have such a strong influence on how she is perceived by men."

How and why the red magic does work couldn’t be found out by the scientists. It is assumed that it could relate to our traditional way of seeing red as the colour of love and romance. On the other hand, it could have evolutionary reasons. The “red trick” is also applied in the animal kingdom. Female baboons and chimpanzees redden when nearing ovulation to send out sexual signals. The increased estrogen level widens their blood vessels and boosts the blood circulation. The red face says 'I'm available' and males instantly recognize that it is time for mating. It’s so simple!

Copyright: Blick 
Photos: Daniela Katzenberger, Heidi Klum, Angelina Jolie, Carmen Electra (from left) 

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